Leeds United are introducing a season-ticket usage policy which will see holders at risk of losing their tickets if they fail to use them for at least 80 per cent of home league matches.
United announced today that they were imposing the rule from the start of next season to combat what they called the “problem” of non-attendance at Elland Road.
United consistently register sell-outs at home and have a season-ticket waiting list in excess of 20,000 for their 36,000-capacity stadium.
The club have issued renewal prices for the 2024-25 campaign this afternoon, including confirmation of their new usage benchmark.
Individual matches will count towards the 80 per cent cut-off if holders attend in person, use the club’s ticket-forwarding scheme to allow friends of family to take their seat or put their ticket up for resale via Leeds’ ticket exchange.
GO DEEPER
The 49ers’ Elland Road puzzle: How to make a ground bigger without losing its soul
A club statement read: “Despite the overwhelming demand for tickets, season-ticket holders not attending matches at Elland Road is still a problem as it detracts from our legendary atmosphere that is vital to the teams’ performance.
“As a result, a new ‘usage’ condition will be implemented within our season-ticket terms and conditions.
“Season-ticket holders must attend 80 per cent of the home league games at Elland Road or they will not be invited to renew for the following season.”
Season-ticket costs are rising for next term as part of what Leeds described as an attempt to address “legacy pricing” which has left some fans in the same sections of Elland Road paying different amounts.
“We will begin to equalise pricing gradually over the course of several season ticket renewal periods, with the medium-term objective that all supporters seated in the same sections at Elland Road will pay the same price,” the club said.
Their ticket renewal period for 2024-25 will run from March 1 to April 8.
(George Wood/Getty Images)
