Leeds United have agreed a new deal with Adidas to continue as the club’s official kit partner.
The length of the contract has not been disclosed but it is understood to be a multi-year agreement.
Adidas took over from Kappa as Leeds’ kit supplier before the 2020-21 season.
The Athletic reported Nike and Under Armour had also been interested in becoming the club’s kit partner as Kappa’s contract entered the final year, but a club record deal was signed with Adidas. Kappa had been the club’s official kit supplier between 2015 and 2020.
Leeds’ kit revenue for the 2022-23 season ranked the 16th-highest in Europe, according to a UEFA club finance report, with the club making €34million (£28.8m; $36.5m) from kit and merchandising sales.
This season’s Adidas away kit, which featured a return to the club’s ‘smiley’ badge’, sold 15,000 shirts in the first day, the most shirts sold in the opening 24 hours of any Leeds strip in history.
As the club’s kit partner, Adidas will continue to produce both playing and training kits.
Christopher Walsh, Adidas’s brand vice president, said: “We look forward to creating more iconic kits and apparel that excites and energises fans both in the UK and around the world. Together, we will continue pushing boundaries in performance, style, and innovation on and off the pitch.”
Morrie Eisenberg, chief operating officer at Leeds United, added: “Everyone at the club is incredibly excited that we have extended our partnership with Adidas.
“We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at Adidas.”
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