In order to grow the club’s global brand in recent years, Bayern Munich has made a large investment in North American and Asian markets. On top of opening offices in New York City, Shanghai, and Bangkok, Bayern has acquired big name players such as Alphonso Davies (Canada), Min-jae Kim (South Korea), and Hiroki Ito (Japan).
According to a tweet from @iMiaSanMia, Bayern’s friendly against Tottenham in Seoul, South Korea was entirely sold out in a matter of minutes.
The match will take place on August 3rd at Seoul World Cup Stadium, which holds a seating capacity of 66,704. By comparison, Allianz Arena has a seating capacity of 75,024.
Tottenham’s Heung-min Son has scored 161 goals in 14 seasons while playing for Tottenham, Bayer Leverkusen, and Hamburger SV. Known for his relentless work ethic and fair play, he is already a national legend for South Korea and will always draw a huge crowd.
This is a clever marketing move by Bayern and Tottenham to bring the two biggest Korean players back to their home country for a friendly.