Everton in talks with multiple parties over naming rights for their brand new Bramley-Moore dock ahead of next season’s move – with Toffees set to earn millions in lucrative deal

Everton are exploring options ahead of choosing a stadium naming rights partner that could see a windfall of hundreds of millions of pounds injected into the club.

The Toffees have played at Goodison Park since 1892 but will soon move to a plush, new stadium at Bramley-Moore Dock on the waterfront – which holds 52,888 spectators and will open a multitude of commercial avenues.

And Everton are now in discussions with a number of parties about renaming the new ground in line with a sponsor. 

Other stadiums in the Premier League to have a naming rights deal in recent years include the Etihad Stadium and new-build Gtech Stadium of Brentford.

Any package would see Everton pocket a healthy sum. 

Given the club’s troubles with profit and sustainability rules (PSR) in recent years, this cash injection would be welcomed as new owners The Friedkin Group (TFG) look to bring more financial stability to the blue half of Merseyside.

The rename of the stadium could bring in hundreds of millions of pounds into the club

One of the mitigating factors given for the PSR breaches was an unforeseen black hole of up to £200million when the club were forced by the UK government to sever ties with Russian billionaire Alisher Usmanov following the country’s invasion of Ukraine.

Usmanov, who is close to Vladimir Putin, had held talks over buying the stadium naming rights in a deal worth £10m a year for two decades, which the club had budgeted for.

But the club is in a much better financial position as TFG have already written off a host of debts. 

In the same week that Dan Friedkin and Co’s rescue mission was confirmed, Everton were handed the keys to Bramley-Moore from the constructors Laing O’Rourke.

Testing events are likely to begin at the new stadium as early as February with some fans set to be present as either the women’s team or Under 21s will have the honour of playing the first match there. 

Season ticket allocation for next season has already begun.

Sean Dyche’s men host high-flying Nottingham Forest next in the Premier League at Goodison Park on Sunday

In the more present future, Sean Dyche’s men host high-flying Nottingham Forest on Sunday. 

The Toffees are unbeaten in four after a 4-0 win over Wolves coming before well-earned draws against champions Manchester City plus title-chasers Arsenal and Chelsea.

Dyche will be reunited with former striker Chris Wood, who he had at Burnley, and said: ‘His maturity and knowledge of the game (have improved). (The system) is not massively dissimilar to what we were trying to achieve at Burnley, in a different format maybe.

‘A lot of credit to him and his professionalism to keep on top. He had a quiet spell when he first went there and a few question marks. That can happen with strikers. He’s had that before and he’s come through it. Certainly a very good player, and someone I’ve got a lot of respect for.’