West Ham United has revealed the new strip for the 23/24 season featuring bubbles for, as far as we can remember, for the first time.
Beyond that the top is very traditional whilst including special detail on the front of every shirt with the Hammers’ anthem, I’m Forever Blowing Bubbles, etched into the fabric of our Club and a distinctive Bubbles pattern woven through the anthem kit.
There are several theories as to how the song became so associated with the club which is believed to have been adopted by Hammers fans in the 1940s and later made famous by east end girl Vera Lynn.