A JD Sports sponsor curse claim has emerged but West Ham will prove it’s a load of old codswallop next season.
As West Ham fans will be aware, the club signed a deal to make sports retail giant JD Sports its new sleeve sponsor for the 2023/24 season.
The JD logo will now feature on the sleeve of all of West Ham’s men’s, women’s, and Academy teams from the start of the 2023/24 season.
The new Hammers partnership forms part of JD’s ambitious growth plans. After starting out trading from a single store in Bury, Greater Manchester, it West Ham’s new business partners are now a global retail and fashion chain with more than 900 stores across 21 countries worldwide.
As part of the relationship, JD will promote its brand across West Ham’s LED perimeter advertising system at the London Stadium.
That’s all well and good. But football fans can be a superstitious bunch!
Worrying pattern highlighted – but Hammers will break the cycle
And now a JD Sports sponsor curse claim has emerged but West Ham will prove it’s a load of old codswallop.
For those of a superstitious disposition, a popular West Ham Twitter account has highlighted a potentially worrying pattern developing for clubs who have JD Sports as its sleeve sponsor.
The last two Premier League clubs to have JD Sports as sleeve sponsors were … you guessed it … relegated. Southampton last season and Norwich the campaign before that.
Given West Ham spent much of last season flirting with the dreaded drop, that might concern some fans.
And that was WITH Declan Rice. It must not be forgotten the Hammers also ended a 43-year trophy drought and picked up markedly towards the end of the campaign – giving hope of a better season next term.
“The curse of the JD Sleeve patch?” West Ham report states.
“For the superstitious fans out there, an alarming pattern has started to emerge with this sleeve sponsor.
“Yep, relegation. *Sigh* Is it cursed? We are about to find out. 22/23 – Southampton, Relegated 21/22 – Norwich City, Relegated.”
JD Sports sponsor curse claim emerges but West Ham will prove it’s a load of old codswallop
All a bit of fun of course to break the monotony of the never-ending Rice to Arsenal saga and West Ham’s wait to bring in some players of their own.
David Moyes and his side will prove the so-called curse is nothing more than a coincidence.
The team showed signs of being back to something like its best of the previous two seasons in the last few months of the 2022/23 campaign, culminating in that unforgettable night in Prague.
With some shrewd business in the coming weeks, there is no reason West Ham cannot get back to challenging for the top eight while enjoying another memorable European adventure.
A good start will be key and – on paper at least – Luton and Sheffield United look bankers to fill two of the three relegation spots.
Meanwhile Burnley, Everton, Bournemouth, Wolves and Nottingham Forest could struggle too.
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